Water scarcity does not alter the ability of Ambev

"We believe that we can provide in any circumstances," he said. According to the Executive, in the worst-case scenario, the company will face pressure on logistics costs as in the event of a shortage, you would need to bring to the Southeast products manufactured in more distant units. Beverage maker managed to improve its volume of beers sold in the last quarter of 2014, registering high of 1.5% over a year earlier. Ambev consolidated net revenue totaled r $ 12,23 billion between October and December, up 9.9% compared to the previous year.
In the view of analysts, solid adjustments in prices also guided high consolidated net revenue of the company, overshadowing the low in volume of soft drinks sold in the quarter. According to the company, the Brazilian market of soft drinks grew by 0.3%, while their sales volume decreased 1.7%.
During the Conference call, the Chief Executive Officer of Ambev, Bernard P, said the company does not foresee macroeconomic environment impact in volumes sold by the company this year in Brazil.
For him the sales scenario should be similar to that seen in the second half of 2014.
Premium Beer
Jamel said Ambev will attempt to close deals with other craft breweries in Brazil, aiming to increase revenue with sales of premium beers, which have higher margins. In 2014 the volume of sales in that segment grew almost 20% over a year earlier.
Within this strategy, Ambev announced earlier this month that the mining Wäls microbrewery has joined its assets the brewery Bohemia.
"I don't think in Brazil these products will be 30% of the beer market, as happens in the United States," pondered the Executive, considering that the tradition of craft beer is oldest in u.s. territory.
According to Ambev, the investment plan in Brazil in 2015 will be equal to or lower than that of 2014, when totaled r $ 3.1 billion in Brazil.
The liquor manufacturer estimated that net revenues in the country will grow between a medium and a high digit digit in 2015, slowing down before 2014. Last year the high was of 10.9%, to more than $ 38 billion, getting inside the breakthrough designed a digit high to low double digits.