The most valuable beverage brands in the world; Skol among them

Coca Cola is the drink most valuable brand in the world in 2015, according to annual rankings produced by Brand Finance, consulting and marketing research British image.
Valued at nearly 36 billion dollars, the American giant is followed by its direct competitor, Pepsi, and the Austrian Red Bull energy drink.
And there in the list: the Brazilian beer Skol has the 12th most valuable brand, according to the survey, valued at 3.5 billion dollars.
According to Brand Finance, the methodology calculates the value that companies would be willing to pay to acquire the right to license the brand, if not possessed.