Tuesday, March 24, 2015

Small industries enter the segment of coffee capsules

Small and medium-sized manufacturers are starting to produce coffee coffee capsules compatible with machines present on the market. The Kaffa is one such company. Of Portuguese origin, their products are compatible with Nespresso machines, of Nestlé.
In August last year, the company opened a plant in Ribeirão Preto in São Paulo. The commercial Director Alexx Noga says that in 2014 they produced 1 million coffee capsules. For this year, the estimate is 24 million. "We have about 50 clients who are small or medium-sized companies," said Noga.
The Grenat room, a roaster of Brasilia, is one of the ones who started selling their coffee packed in capsules. The owner, mark Sturba, 49, says he made a first request for 10 thousand capsules and already provides a second batch of 20 thousand units. "Many other brands with a business like ours are entering [in the branch of capsules]," says Sturba. He claims to sell coffee packed in this manner is something relatively new, it's fairly accepted and that "took over the daily lives of people by practicality".
A bag of coffee, which is sold by the producer for about $ 550, if decomposed and sold in capsules, generates about £ 4,500. The cost of packing the powder into the dish, however, is higher than selling in check.
"The single-dose market, how is called this way of making coffee, will grow more than others," bet Marco Suplicy, 54, owner of the brand that bears his surname.
Today, sales of coffee beans account for about 10% of the turnover of shops of the network of Suplicy. With the capsules, he expects this percentage to grow to 25%.
Supermercado Moderno / Folha de S Paulo
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