Small and medium retailers are focus of the Canadian Mccain

The frozen fries maker McCain follows that perspective to raise growth in the segment, today with 20% representation in the billing. The new positioning, according to the Manager of retail marketing of the brand, Ricardo, elevation get Hvenegaard in the segment, a market that keeps double-digit rise in recent years. "And work actions in this area to get straight to the public, with the logo change, renewal of packaging and visibility. Let's highlight freezers with the logo of the products in establishments, "comments.
In 2014, the brand 1.5% of revenues invested in marketing. For this year, predicting the value reaches 2%. According to the Executive, last year were sold 20 thousand tons of potato chips in retail-representing 60% of partners. /David Barrow