Teddy bear WINS highlight packages of Bimbo

Pullman and breads Plus Vita, of Grupo Bimbo, have new commercial signature: "the bread of the teddy bear". The catchphrase refers to the greater emphasis that the bear, mascot of the company, Bimbo is the communication of brands – including in the packaging of products.
"The new subscription enough to differentiate brands from the competition through a protagonist that enhances the emotional bond with consumers," says Bruna Tedesco, Manager of the Brazil's Bimbo bakery goods.
The initiative will be supported by a media campaign 360º, composed by TV commercial, outdoor media, radio advertisements and promotional materials at the point of sale. The signature and the campaign were developed by the Africa Zero.
The adjustments in the design of packaging, to publicize the new subscription, are signed by the Mexican agency Foic Lecanda (and by Imaginity, in the case of the package of hamburger buns). The flexible plastic onto which the products are sold are provided by Incoplast (and by Mazda, Packaging in the case of Bisnaguito).