Heineken brings Amstel and Sagres for Brazil

Heineken brings to Brazil two new European labels like Lager and Pilsen. The Dutch Amstel has characteristics of lightness and freshness, while Portugal's Sagres is indicated to accompany typical snacks bars. To publicize the novelty, the brewery started a digital manifesto with the #eaiqualvaiser and the slogan "your beer ever need no longer be the beer of all time".