Lorenzetti designs for billionaire billing 2014

The Lorenzetti estimates reach its first billion in revenues by the end of 2014, estimating a growth of 19% compared to last year. To reach the goal, the company focuses its investments in the market of metal fittings with factory opened last year in their distribution centers and on improvements in logistics, inventory and warehousing. The brand also stated, with exclusivity to the Portal Cute News, which in 2015 will seek to maintain this pace of growth, bringing releases for all lines of its portfolio, including: metal sanitaryware, showers, cleanser, toilet seats, lamps and garden line.
Sanitary metals: trends and Challenges at the POS
This market is the big bet of the company today, especially with the Fortti brand, focused on class C, which last year received investments of r $ 100 million. One of the advances is to work better the pdv. Among the actions planned and proposed guidelines to build retail, according to the company's marketing manager, Alexander Tambasco, are: "lay prosecutors to explain the advantages of taps, showers and metals in General, as well as creating spaces set, showing the products in restrooms and functioning," he says.
Sustainability and technology are in high
The Manager of Lorenzetti stated that more and more consumers are searching for sustainable materials, water-saving, as well as items that include technology and design. "Self-closing Faucets with sensors, showers with more volume. Are high also products 3:0 pm 1 (hot and cold water, filtered). Taps for gourmet kitchens, with features like spray, Jet to get fat and wash vegetables. All this is success in the pdv and the trend continues this year, "he concludes.