Cans of Coca-Cola in 11 languages to celebrate the World Cup

During the Fifa World Cup 2014 Brazil ™, Coca-Cola will mark a strong presence inside and outside the stadiums. Visibility actions of the oldest partner of FIFA will color the 12 host cities, inviting fans to celebrate, and unite Brazilians and foreigners in the spirit of the biggest football competition in the world. The activations of Coca-Cola include the space of Everyone (in the fan zones of the stadiums of the World Cup), the Passport Coca-Cola, the cans of Everyone and the Memorial Cup, the promotion "Together in all hearts, the FIFA Fan Fests, Bandeirão of Everyone and the decoration of airports and subway stations.
"We want to impact everyone. Both with the campaign, as with our actions for the public the stadia and the Fan Fests, our intention is to join the population around the football and celebrate this which will be the biggest World Cup ever, "says Michel Davidovich, Vice President and General Manager of Coca-Cola Brazil for the FIFA World Cup 2014 Brazil ™.
The iconic red cans also entered in the mood. Since the first week of may on the market, packs of cans of Everyone "bring the mark written in 11 different languages, in addition to the classic version: Arabic, Aramaic, bengali, Korean, Hebrew, hindi, English, Japanese, Mandarin, Russian and Thai.
The unprecedented worldwide action is part of the great invitation that Coca-Cola does in his campaign "Everybody", which includes still advertisements that portray young people from 14 countries and Brazil gathered around a football or a Coke.