Matte Leão launches promotional kits for arrival of winter

Beginning May 15, the day action is a strategy of Matte Leão, mark with over a century of history and tradition, aiming at the onset of winter. Are two combos with dry line products of Matte Leão, which allows the consumer to set up their own tea, geared toward those seeking practicality without giving up a soft drink and healthy.
In partnership with the 1906, one of the promotional kits brings in a special packaging, Leão 1 Fuze (Orange, clove and cinnamon) and 1 Matte Leão (matte natural tea), both with 15 bags each, accompanied by Toasted 1 1906 MultiGrãos of 160 g. The toast MultiGrãos meets increasing consumer demand for healthy food, since it contains in its formulation seven kinds of grains (quinoa, barley, rye, whole wheat, flaxseed, oats and Sesame) and is a source of fiber.
Market leader with 63% stake in sales (Nielsen Scantrack – March 2014), toast 1906 have 100% awareness (knowledge of brand) and 76% of Top of Mind (first brand mentioned when asked which toast meets). The brand also has strong preference for 73% of people who use toast, according to quantitative research conducted by Kyra in 2012.
The Pack contains 1 Cup Leão Fuze (Strawberry) and 1 Matte Leão (matte natural tea), also with 15 bags each, and brings a unique mug to consumers, created especially for the preparation of the tea infusion.