S. Pellegrino launches one-litre pet

S. Pellegrino launches one-litre pet packing. The news is available in the Brazilian market since the first week of April. The version is already part of the international portfolio of trademark mineral water in countries like USA, Europe and Australia. With the new packaging, the company now offers a product with more cost competitive, and intends to cause an increase in the frequency of consumption. The pet bottle results in a savings of 25% compared to 750 ml glass bottle and up to 35% if compared to the price per litre.