Portuguese Super Bock beer comes to Brazil in packing of Owens-Illinois

The Brazilian beer market, already quite warm with the premiunização process and the input of many world-famous brands, promises to be even busier. The Super Bock beer which is success in Portugal, will be produced in Brazil by Rio Brewery and distribution of, and marketed Globalbev in packs with six bottles of 250 ml of Owens-Illinois.
In addition to maintaining the original recipe, the Brazilian Super Bock will present the same appearance of Portuguese sister. Based on the specifications of Unicer, the brewery Riograndense sought partnership with Owens-Illinois in the development of packaging. "Because it is a unique package, which follows strict quality standards and design, I needed to develop the moulds of the cylinders under the supervision of Unicer in Portugal," says Alexandre Cardoso, Manager of category beers of Owens-Illinois.
According to Cardoso, the challenge I was keeping the identity of the Portuguese beer bottle. "We were able to reproduce with fidelity to Portugal Super Bock of packing and introduced to the Brazilian market a Premium beer and identical in all aspects, i.e. consumers who tried the product in Portugal certainly identify right off the bat that this is the same product. Another big difference is that the bottle includes the closing ' Pull-Off ', which facilitates openness and beer consumption anywhere ".