Nutrimental recasts visual identity line Nutry

The brand Nutry, the Nutrimental, has a new look. The company has invested in research to identify a visual identity that to meet the brand's consumers. The entire line was revamped, with new packaging design and new logo.
"In addition to checking the profile of the consumer, the company found that the brand Nutry is most remembered, the highest preference and consideration among most consumers of cereal bars, which only reinforces our concern to meet that audience and make our reference products in the segment," says Rodrigo Mazuchowski, Nutritional marketing coordinator.
The product line also passes the count with new names and characteristics.
Nutry maintains a regular line, which are the best-selling flavors in category: Oatmeal, banana and honey; chocolate hazelnut, chocolate cake and strawberry with chocolate.
The classic line is calling More for having more fruit or chocolate in relation to ordinary bars. Have gold details on the sides of packages and most valued images so that the consumer will realize it's a premium product. The flavors are banana, banana with chocolate, chestnut, chestnut with chocolate and chocolate truffle.
Fruit bars turned Nutry fruit. The packaging promotes great prominence to the filling, which differs greatly from those of cereals. The flavors are plum, peanuts with guaraná, banana, Brazil nuts with cupuaçu, coconut, Orange and strawberry.
The line Filled, in the flavors strawberry, Apple and guava, feature packages that highlight the flavor, crispness and Healthfulness of products.