New packing line flavor soda MID refers to the Brazilian

Every day, the festive mood surrounding the soccer World Cup has been spreading across the country. And, to celebrate, MID, refreshments line Ajinomoto of Brazil, launches its new flavor: Green coconut. With packaging that refers to the Brazilian and the sport, which is the great passion of Brazilians, the launch arrives at all the gondolas Brazil later this month.
"The brand has opted for this taste because, besides being Brazil's face, the coconut water has strong synergy with sports, hydration and can be consumed by the whole family. We want to be present in the good times of our consumers, because, with MID, the Good is Split. With this release we make possible the increased frequency of consumption for all social classes, since coconut water represents a high disbursement to consumers, "says Chiara Tengan, brand marketing manager.