Music packaging: new flavors of Trident come with video clip of Skank

Users will be able to watch the first-hand material and record your custom versions of history. This is the first time in history that a brand builds an action in direct partnership with Twitter
Music packaging: new flavors of Trident come with video clip of Skank
Sao Paulo, April 2014 – Trident packs in Mint Intense lemon and melon will stage the premiere of new song by mineira Skank. In a new action that shows your connection with the music, the leading brand in gums to score in Brazil decided to ally to the tools of the internet to bring news to your fans and consumers.
The project is part of an unprecedented action in partnership with Twitter and was developed for the release of the song "she left me", the Skank.
The new special editions packs of Trident, there are hashtags with phrases from the new hit, as AguaDoce, longing and Omar. When tweeting one of hashtags, the user will receive instantly a snippet of the video-clip of the Skank corresponding to that entered and you will be redirected to the hotsite of Trident to watch the full movie.
In addition, the action will continue on Vine, video sharing application, where consumers will be able to create their own versions for every hashtag. Simply make a recording of 6 seconds with the hash tag you want to change the clip. While sharing the Vine on Twitter, the user automatically receives a link to the full video and customized with your excerpt.
Daniel Silber, Manager of Trident of Brazil mondelez platforms, says that technology and music are part of the daily life of consumers of the brand. "We have built something truly innovative, considering that this is the first time that Twitter develops an action directly in partnership with a brand. We seek new ways, occasions and technologies to make our consumers increasingly close to Trident. In addition to having an innovative mechanics and be executed within digital platforms, this action joins two major brands to a sweet band in Brazil ".
Trident and the music
Trident, leader in the category of chewing gum in Brazil, bet on musical platform a few years and consumers already recognize this connection. The brand – who sponsored the major music festivals in Brazil in recent years, as the Rock in Rio, the Lollapalooza and the planet Earth – you know that music and technology are the great passions of his audience and began to invest heavily in news that relate.
The brand is already known by the bet in differentiated activations on social networks. The release of the Green grape flavor, in 2012, has created a game with augmented reality in which the consumer interacted directly with the product through a webcam. Recently launched the application Air Band to IOS and Android and the Restart-if Machine to agitate their consumers on Facebook.