Beer unites Brazil and Argentina on the label

In World Cup year, the differences between Brazil and Argentina in football wins more prominence than ever. The Eisenbahn Brewery (Brazil) and Antares (Argentina) decided to put the differences in football aside and join forces in the project "United for the beer". The action was scoped to muster the passion for football and beer, playing with the historic rivalry between Brazil and Argentina.
Inspired by the American style Pale Ale (APA), the beer has its label defined in Brazil, with the colors of the flags of the two countries, in addition to the ingredients and the marks of each brewery. The fundamental concept of the label, developed by Boiling, Communication is the collaboration between the two breweries to create a special drink, containing ingredients that represent the Union, being the Argentine side hops grown in Patagonia and the Brazilian Guarana from the Amazon. Despite the beer formula be single, the label in Argentina will have some different characteristics, respecting the particularities of each brewery. In Brazil, most of the marketing is done in bottle, while in Argentina, the Antares will give preference to sale in barrels in the bars of the brand.
Beer production took place in two stages, initially in factory of Antares, Mendoza, in February. The mashing (malt baking to extract the sugars required for fermentation of beer) occurred in March, Eisenbahn.