Aurora throws yogurt Bio Balance

Yoghurt Bio Balance. This is the new star which complements the recognized Aurora dairy product line. The launch is scheduled for April, initially in the Santa Catarina market and later expand to other squares of the South region and the greater São Paulo.
Important ally of balanced diet and healthy living habits, the Yogurt Bio balance is a functional product, rich in vegetal fibers, which generates confidence and security in the Act of eating. Tasty and nutritious, is prepared with fruit pulp in three delicious flavors: Strawberry, oats and plum.
The benefits to consumers of yogurt are many: collaborates with the balance of the intestinal flora, possesses important nutrients such as calcium and protein and comes ready to drink at any time of the day.
Presented in versions of bottles of 950 g (5.7 kg box) and pods of 170 g (2 box, 04kg). Requires local conservation and cooled has validity of 45 days. Once opened, should be consumed within five days.
The product will be marketed in autosserviços, attacked, bakeries, coffee shops and homes of dairy products.
"We all enjoy and consume, but polls indicate that the yoghurt Bio Balance has as large portion of consumers, women between the ages of age of 26 to 45 years, owned the classes A and B", says the commercial Director Michele Somensi.
The Aurora is touting the new product through the website (www.auroraalimentos.com.br) and through merchandising materials to sales teams.