Pomarola visual changes line to communicate sodium reduction

The Pomarola changes its visual identity and communicates the sodium reduction on its line of sauces Pomarola Levia. The initiative follows the trend of balancing in the feed, since the product is also considered of low calories. The mark also decided to modernize its packaging in order to align the visual identity of all Pomarola family products. The changes in visual identity began with the Revenue line in 2013. Pomarola Lévia line brings tomatoes sauces ready, that help make your meals more balanced. There are three versions: the traditional ricotta cheese with oregano and Basil with mushroom.