Lutosa launches new packaging in Brazil

The Lutosa, Belgian manufacturer of potatoes, brings to the country new packaging of their products. For retailers, the 400 g 2 kg and weights will have a new look, characterized by the Green and yellow colors, in addition to bringing the brand mascot, playful way, making a goal in a beam of potatoes. In supermarkets, consumers can also find the other items the company with differential and more modern layout. This new batch that reaches the country could cover the whole lawn to maracana Stadium coverage. Already the goods intended for the Food Service segment, i.e. for bars, hotels, restaurants and houses of spectacles, will also have new visual identity, with greater emphasis on food specific information. All products intended for Lutosa Brazil underwent this transformation. To extend the reach of the campaign at the points of sale, shall be developed posters, leaflets, wobblers and island dividers at supermarkets. Also Busdoor actions are foreseen, Front Lights and other external media in some squares, as well as dissemination via social networks. The campaign is part of the strategy of the Lutosa to promote increasingly greater rapprochement with the Brazilian market.