Papaya bag baby of Monica's gang turns toy

The Monica's gang was chosen to illustrate the new packaging for 1 kg of papaya baby of UGBP. The novelty was developed by Rigesa MWV and is already being marketed in major retailers of Brazil.
According to the new packaging, Rigesa MWV is printed in high definition, using five colors and getting application of UV varnish, which ensures special finish to the product
The project was developed by the technical services Division of corrugated packaging of MWV Rigesa, in partnership with Maurício de Sousa productions. "MWV had the challenge of adapting the box packing profile to generate interactivity with the consumer, i.e. children. The layout was under the responsibility of Mauricio de Sousa ", says Abdul Samson, senior designer of the MWV packaging Rigesa.
The box follows the concept "package that turns toy", in order to draw the attention of children to a healthy diet, and brings the four main characters of the class: Monica, chives, Smudge and Maggy. "After the consumption of the product the box turns into a stage. The child can cut the characters of Monica's gang and create your theater, "explains Paul France, Coordinator of affiliate sales of MWV Rigesa in Vila Velha (ES), responsible for negotiating, the new packaging.