National gaming industry advances

The video game market has always been a restricted segment for studios. Until recently, rare were the cases of Brazilians with a sustainable business model in this segment.
New trends, however, are opening a series of alternatives to change this panorama.
"The market has evolved in terms of distribution. Now, there are great opportunities in developing games for mobile ", explains Marcos Vinícius Cardoso, consultant of the Brazilian Association of Developers of Games (Abragames). The consultant says that creating games for smartphones and tablets is already higher than for consoles. "These new formats baratearam also the production costs", he adds.
Victor Santoro, Chief Executive of Elemental Studio in Sao Paulo, explains that a game for your mobile device, or social network involves an investment of $ 10,000 to $ 100,000, with a development period of three to eight months. In the case of games for consoles, the minimum contribution is $ 10 million and the average time of creation is one to two years.
Created in 2011, with a focus on games for mobile devices and social networks, the Elemental Studio sum 30 thousand downloads of your application, in countries like United States, China, Russia and Brazil. The company has just closed a contract with the Publisher of comics Red Giant Entertainment, to develop games with the characters of the American company. "This partnership puts us on the world circuit and will accelerate our plan to attract new investments, "said Santoro.
The export begins to appear as an opportunity for other studios. Second Eliana Russi, Manager of the Brazilian Game Developers, design of Abragames, is being created in partnership with the Brazilian Agency of Promotion of exports and investments (Apex-Brazil), a project of export. "Currently, the games enter the software program", she explains.
The Santa Catarina Hoplon, for example, has already exported one of his games for 27 countries, in partnership with a foreign Publisher. Currently, there are four games in the oven. "Our new games are just born with the vision for export. The European and American markets are more like our own, but we put Korea, China and India on the radar, "says William Lena, responsible for marketing.
The internal market also features encouraging prospects. According to a survey made by Cardoso, of the Open games, the market should grow, on average, 36.6% a year in revenue, over the next five years.
A thermometer to the demand in the country is the Brazil Game Show, the largest fair of Latin America. In its sixth edition, it has doubled in size and expects to receive 150 thousand people in October. To conquer a larger share of that revenue, the Brazilians are betting on other aspects. This is the case of Pernambuco Jynx, which devotes part of its business to create games for advertising and corporate training.Currently .70% of its revenue of $ 2million comes there. The 30% remaining are for tablets, smartphones and social networking. The company invests in Joystreet, which develops games for education. With an annual revenue of $ 10 million, the Joystreet is used by 150 thousand students of public education networks of Pernambuco, Rio de Janeiro and Acre. The company negotiates this extension now for eight other Brazilian States.