Coca-Cola revamps visual identity of Matte Leão

The Matte Leão tea-in bottle, Cup and pod-arrive to the market a new look. Dashes and logos have been renovated by Tátil Design de Ideias. The new packaging now adorn elements such as images of leaves of yerba mate and fruits such as lemon. Traditional symbols, as the face of the lion, a seal in the pods and orange, have been preserved.
According to Coca-Cola, owner of the mark, the purpose of the change is to strengthen the naturalness and the taste of the product.