Coca-Cola Life, green label, is launched in Argentina

Coca-Cola chose Argentina as the first test of its new soft drink market, Coca-Cola Life. It is a variant of his classic sweetened with stevia product, in addition to sugar. "It is a new milestone in the history of Coca-Cola in Argentina and in the world," says Dino Troni, General Manager of the company in the country.
Beverage packages are innovative to Coca-Cola's portfolio: all labels are green.
The new drink has 36 calories per each 200 ml, 60% fewer calories than traditional Coca-Cola, according to the company.
According to Coca-Cola, the local market will clear in two months if the drink will succeed. "Argentina is a solid bet. We are confident that the new product will work, since there is a market for it, "explained Troni.