Ambev raises 50% capacity

Investments of r $ 45 million in 2010 allowed Ambev, a national leader in the beer industry, to increase its production capacity to 50% in the Industrial Pole of Camaçari. With the investment, to roll out a line of 269 ml cans, the company won the leadership on the market of beers in the Northeast with the brand Skol, edging out the then leader Nova Schin, Schincariol. The successful strategy is part of the projects of Ambev in the Northeast, arriving the investments of r $ 800 million, with a focus on income growth of the population of the Northeast.
This 44 years ago in Camaçari, Ambev now has an average production of 400 thousand hectolitres in the unit, which is distributed to the entire Northeast, especially for the market. "Bahia is strategic to Ambev," says Eduardo da Fonseca Soares, Ambev's industrial Director for the Northeast region, which runs in a brewery and soda in Camaçari and nine distribution centers.
The Industrial Pole of Camaçari unit meets all the Northeast and part of the South-East with the 269 ml beer cans. The unit's average production capacity is 400 thousand hectolitres per month. With five production lines, the branch produces the beer Skol, Skol 360°, Brahma, Brahma Fresh, Brahma Malzbier and Antarctica. In soft drinks factory produces Pepsi, Pepsi Twist, Guarana Antarctica Guarana Antarctica, Zero, Sukita, Sukita grape, Lemonade and Soda Education! lemon.
"The past year was marked by the good performance of our commercial strategy, where one of the outbreaks was the expansion in the markets of North and Northeast. Thanks to these investments, we were able to deliver results in line with our expectations, even in the face of a difficult scenario in Brazil. "
With the largest population in the country of consumption, emerging the East draws attention of Ambev for its development potential. The company has 32 business units in the region. There are nine factories and 24 distribution centers, in which are employed 6.7 thousand direct employees in nine States in the region. "Considering the entire production chain, there are more than 300 thousand jobs," says Eduardo Soares, industrial Director of Ambev in the Northeast.
Since 2010, he said, the company has designed much of their investments for operations in the region. Are more than $ 800 million, according to previous announcements. Last year, for example, were invested r $ 120 million in Itapissuma (PE) for the inauguration of a new brewery. "A warning for us is that this is a delicate moment in the Brazilian economy, due to factors such as inflation, exchange rate and high rate of taxation in the field of cold drinks. However, we hope to continue following our investments planned for 2013, that can check the r $ 3 billion, "says the Director.
Even with the tone of concern, Smith points out that the food and beverage sector is one of those who have greater multiplier effect on the economy. "To give you an idea, for each $ 1 invested, an additional r $ 2.50 are generated in the economy of the country. And for every job created, other 46 are created throughout the production chain ", exemplifies.
The food and beverage sector was the one that showed the highest nominal growth last year, to $ 93.8 billion, or 35.8%, according to a survey of Pyxis, market sizing tool Ibope intelligence, released in June. At the end of 2012, recorded the movement of R $ 355,4 billion, while in 2011 was r $ 261,6 billion.
According to the study of Pyxis the drinking should continue increasing. The prospect, according to the data, is that manufacturers of fermented beverages have 9.5% sales growth in 2013. The estimate of the study is that States of the Northeast and North regions lead the beverage spending growth this year. In both regions, especially the Northeast, the forecast of increased consumption is directly linked to the income growth of the population obtained in recent years.
In addition to the investments of Ambev in the Industrial Pole of Camaçari, other breweries are investing in Bahia. In Chennai, the water quality of the northern coast of Bahia is attracting two large enterprises. The Petrópolis Brewery, which produces beer Itaipava and Crystal, is investing $ 1.1 billion in a factory which is due to come into operation later this year, opening 3,070 jobs. And the Kirin-Brazil Schincariol is investing $ 400 million in the expansion of its plant in the city, doubling capacity.