Sprite takes street art for packagings

The art of the streets is back on packs of Sprite. The new branding campaign, created by WMcCann, brings the "sticker art"-a form of consumer pass his message in a way of its own, with stickers. The campaign will happen in real and virtual environment. The consumer can access the application on the website of Sprite (www.sprite.com.br) and create your own adhesive.
Then the person will be able to share your art with your friends on Facebook and also print and spread your message. The stickers will stamp the top cartons Sprite from September. The voting ends on June 21 and the result will be released in July on the site and brand fanpage (www.facebook.com/sprite).
The replicas of the stickers will also imprint the cans, which are collectibles. The 600 ml PET bottles and 2 liters will have detachable sticker pasted on the back of each label.