Nestle announces new mineral water on the River

Nestlé Waters announced yesterday in Guanabara Palace ceremony, in Rio, the acquisition of mineral water fountain Valley of the Sun, in Silva Jardim is a municipality located in the region of the Lakes. The investment of r $ 117 million includes the construction of a factory, which begins to operate in August. This is the fourth plant of the company in the State, which relies on the Mineral water unit Petrópolis and two factories, a milk and ice cream.
The new unit will supply the States of Rio de Janeiro, Espírito Santo and Minas Gerais, and should generate 100 direct jobs and about 800 indirect jobs.
Alexander Carter, General Manager of NestléWaters in Brazil, stressed the importance of the new plant to the company track the growth of the market in the country. "This is a very important moment for Nestlé, because the water market grows 14% in value every year, and Rio de Janeiro grows above the national average with 19%," he said.
According to him, the Nestlé holds 30% market share. "We are the only player with factories in Rio. Oinvestimento it is important to keep the leadership in the State," he added.
"We needed to expand the investment made in Birmingham for many years to continue competing," agreed Juan Carlos Marroquín, President of Nestlé Brazil, referring to the traditional brand of mineral water purchased by Nestlé in 1992. Recently the company has stepped up its investments in marketing for the brand.
For John j. Harris, global CEO of Nestlé Waters, the Brazil is strategic for the expansion of the segment. "The acquisition was exceptional from the point of view of water quality. The speed in the whole process is important for us to get the expected result, "he added.
According to Marroquín, there is concern about lower growth of Brazil. "We're in a good sector of the economy, because it has less glamorous than other industries. Sell food and drink and we have strong brands. The challenge is to bring innovation and have suitable products, "he said.
The Governor of Rio, Sérgio Cabral, also present at the announcement, said he was pleased with the coming of another factory to the State. "The plant shows confidence in the State and the market. She wasn't under $ 120 billion investment portfolio for the next three or four years, "celebrated. "We will make a survey of the entire portfolio of Nestlé, because we want a factory of each sector in Rio," he joked.