PlayStation 4 comes to the Country as the most expensive in the world

SAO PAULO-the PlayStation 4, new video games from Sony, will arrive in the country on November 29 at the amazing price of $ 3,999-higher value for the device in the world. In the United States, the device costs $ 399 (or R $ 860) and can be purchased from the day on November 15.
A simple search on the websites of the airlines shows that it's cheaper to go to the United States to buy the video game on launch day. Round-trip tickets between São Paulo and New York, the day 15, cost between $ 1,000 and $ 1,300 or $ 2.1 billion and r $ 2.8 million, approximately. Added to the value of the videogame, the account is between $ 3,010 and $ 3,760.
Buy out there has yet another advantage: the PlayStation 4 brought in the trunk is free of tax, since the device enter the quota of $ 500 that the Brazilians have a right when traveling abroad. No wonder many people travel to buy imported products it spent on international travel last August was a record.
The price angered players and fans of the PlayStation brand: in just a few hours, the announcement post on the blog of the company had already received more than 250 complaints. An online petition so that the product reaches the Country with a fair price has already reaped more than 100 thousand signatures. In response, a spokesman for Sony claimed that the value is high? because the console is imported and the price is based on the rates of imports imposed by the local government.
According to a survey by professor Fernando Zilveti, school of management of Fundação Getulio Vargas (FGV), the incidence of tax on the PlayStation 4 will be 73%, which includes seven different tariffs. The tax burden, he said, is very similar to that of computers.
Taking as a basis the price charged in the United States and Brazilian tariffs applying, the value of the PlayStation would come to Country for $ 1,490. Zilveti recalls, however, that the discrepancy between this value and the price announced by Sony is not only thanks to the profit margin. ?Can be the cost of distribution, importation from the retailer, but the businessman doesn't say exactly what it is?, says the professor. ?As consumption is heated in Brazil, companies can sell their products here charging more expensive?
Rebound
The news also surprised experts and the retail market, especially after months of anticipation for an announcement of lower price of video games. In July, during the E3 trade fair, the Executive Jack Tretton, Sony, said the company's goal was to bring the PS4 to Brazil with the same amount charged in the United States.
?Shopkeepers complained much of price, because it will cause consumers to let retailers to buy the PlayStation 4 on the grey market. In addition, the smugglers will use the national price as negative reference, which is very bad?, Moacyr Alves account, President of ACIGames (commercial, Industrial and Cultural Association of Brazil's Games), formed from the fair play movement, which fights for lower taxes in the sector.
?The Brazilian market has a lot to lose with a possible growth of? grey market?. We spent years suffering boycotts and prejudice of producers on account of piracy and smuggling, and it is possible that now happen again?, he says. For Thiago Moreira, regional manager of the consultancy Nielsen products, the value proposed by Sony? is out of Brazilian reality?.
The two also commented on competition with the Xbox One, console from Microsoft that arrives at the Brazilian market a week before the PlayStation 4. The videogame of the company of Bill Gates also arrives in Brazil with the label of? more expensive in the world?, but the price is less salty than rival: $ 2,200-in the USA, the same console goes for $ 499.
For Moacyr Alves,? the consumer who are in doubt between the Islands will choose the Xbox One. Sony will lose a lot with that?. Moreira, from Nielsen, believes that? who wants the PlayStation will opt for the grey market. The comparison becomes the Xbox One cool with the PlayStation and that smuggling can bring a distortion for this scenario?
Specifications
With processing capacity of 2.75 GHz, 8 GB memory and 500 GB of storage, the kit in which the PlayStation 4 will be sold includes the console, a wireless control, a headset with headphones and microphone, an HDMI cable and a USB cable.
A series of games has already been confirmed for the new console, including new versions of the FIFA series, Call Of Duty, Battlefield, Final Fantasy and Just Dance. In the USA, demo kiosks were already installed by Sony in large retail stores. Collaborated Mariana Congo. The information is from the newspaper O Estado de s. Paulo.