Moto Honda invests r $ 400 mi per year in productivity

SAO PAULO-the President of Moto Honda da Amazônia, Abdul Mizoguchi, criticized on Tuesday, 08, the high cost of Brazil and stated that the largest assembler of motor vehicles in the country invests $ 300 million to $ 400 million a year for the improvement of productivity and thus minimize the impact of inflation. "The raw material is expensive, labor rises more than double inflation and alone with this investment in technology, process renewal, in people and in products we were able to expand the company's productivity, not pass on the increases to consumers and keep us here," said Mizoguchi, during the Hall of two wheels, in São Paulo, which began on Tuesday and follow up to day 13.
The Executive also criticized the high rate of energy and industrial water, "which is more expensive than Japan," as well as the tributes and the variation of the dollar, which contribute to the Brazil lose competitiveness, especially in the export of motorcycles. He recalled that the market of South America, excluding Brazil, was practically dominated by imports of Chinese and Indian models.
The President of Moto Honda da Amazônia estimates that the automaker should produce and sell 1.3 million motorcycles in Brazil in 2013, up from 1.35 million in 2012, and that the market follow the less stable in 2014. "It may even be that we have an improvement due to the elections and the World Cup, two events which will contribute to the economy," pondered Mizoguchi.
With 80% market share in the total market of motorcycles, the company, as well as the competitors, expects to grow in the premium market, with motorcycles above 500 cubic centimetres. In the two wheels Honda launched three models: CBR 500R, CB 500F and CB 500 x-what will extend to 11 the number of bikes in this segment. "We have 30% market share in this capacity range and hope to reach 50% in the coming years," said commercial Director of Moto Honda, Alexander Cury.
Sport
In the two wheels Honda showed the first images of the CRF 450 Rally, the automaker's prototype that will be used in the 2014 Dakar Rally. The company announced that a team will still own main Brazilian rally in the world, with three riders, led by the experienced Jean Azevedo.