Elephant WINS special birthday Edition

The tomato extract full Elephant 70 years, and to celebrate, Cargill launches a special birthday Edition, with stylized packaging. The product is the same as the consumer knows and trusts, but in commemorative cans.
Two arts were developed for 340 g cans and 130 g with the character Jotalhão, Maurício de Sousa productions.
For Patricia Sanna, marketing manager of the retail division of Cargill, the Special Edition strengthens the bond of Elephant brand with their customers. "A product with 70 years of tradition and leader of the thread has a lot to celebrate and thank its clients," says Patricia.
After use, the decorated cans can be used as a pencil, flowerpots and flower gardens or way that consumers want. It's just pushing your creativity. The cans will be available for all Brazil from the second half of October, while supplies last.
Elephant is the leading brand in the segment of tomato extracts, with 36.8% market share, according to Nielsen-Retail Index JJ ' 13, in addition to being a reference in the category. The brand reestreou in the media in 2012, after more than ten years without communicating.