Wednesday, January 30, 2013

Delicacy and Haute Horlogerie in technology this year

The more expensive, the more creative, the more complex, the more beautiful, the more rare materials. Each year, the Salon International de la Haute Horlogerie (or international Haute Horlogerie), held in Geneva, Switzerland, is the scene of a real war between the major manufacturers of Chronographs that bring precision and refinement in pieces that can cost several thousand euros.
The 23rd edition of the event, which ended on Sunday, reuniu12 .5 mil viewers between retailers, suppliers and guests of the exhibiting brands 16. Many of the models displayed at the Salon are of limited series, played slap by collectors from around the world — the female lines have gained enough prominence in this year's Edition.
The exhibition comes at a time the animator for the industry. The area of Richemont watches, controller of Cartier, IWC, Baume Mercier, & and Van Cleef and Arpels, recorded a high of 4 percent in sales in the fiscal quarter ended December 31, reaching $ 1.97 billion. The opening of boutiques own in Asia and in the United States supported the development of business.
In addition, the main Geneva houses are keeping an eye on Chinese New Year's celebrations, on 13 February, a period in which fire sales of luxury items. Major releases this year are SIHH displayed the Rotonde de Cartier and Vacheron Constantin's Foliage Art collection — plus, of course, the delicacy of the pieces from the new collection of & Van Cleef Arpels, according to experts.
Precision
The accuracy of the models of the Van Cleef and Arpels goes beyond the mechanisms. The pieces were made with a delicate mix of various techniques such as nailing machines, sculpture, painting and writing in precious metals. Beads, lacquer, gold and, of course, diamonds are among the materials used in parts. The new collection will have as symbols the lily, the Lotus Flower, the butterfly, the dandelion and the swallow. Each new piece will be adorned by a triple row of diamonds and colored stones in the turnstile.
Another highlight
the fair is the new line of Reverse collection, Jaeger-LeCoultre, which completes 180 years.The novelties are the Great Lady Ultra Thin Reverso Duetto Duo, for the female audience, and the Ultra Thin Reverso Duoface, for men, with two dials to display different time zones with the same machinery. Its retail price was not revealed.
Another brand that staked in sumptuous detail was the Cartier, with the collection Les Heures Fabuleuses (Fabulous Hours), whose main features are the traditional mount and the interlocking of diamonds.
The main theme is the metamorphosis of the time, which the company translates into the versatility to use the piece as a brooch, an outstanding and even how to watch. Ares won renewed the Divine Panthere Watch model, made in diamonds, white gold and rhodium.
Female presence
The Vacheron Constantin launched three rows exclusively for women in the Salon. The Patriot collection includes original creations with contemporary airs, with rounded shapes. The models are equipped with transparent Sapphire Crystal.
For the male audience, had featured the RM027, Richard Mille Tourbillon. With technological and light materials, the model has as its principal poster boy the Spanish tennis player Rafael Nadal. The model will only have 50 copies sold worldwide.
Brasil Econômico
Related products
News Item translated automatically
Click HERE to see original
Other news
DATAMARK LTDA. © Copyright 1998-2024 ®All rights reserved.Av. Brig. Faria Lima,1993 third floor 01452-001 São Paulo/SP