Brazil Kirin wants 350 thousand points of sale until 2015

Brazil's second largest brewery Kirin, of Brazil, want to have a million points of sale until 2015. Part of the company's growth plan for the next two years, the objective provides for an expansion of more than 50% in the current sales network, totaling 650 thousand points of sale.
About 15% of the national market of beers, the company wants to increase the penetration of its brands in the South and Southeast-leading country-markets to consolidate second place in the market dominated by rival Ambev.
To run what it calls "aggressive plan for growth", the Kirin Brazil relies on its product portfolio. "We see enormous potential for growth with the current marks," said the company's marketing director, Jørgen Murad, yesterday, on the River, during the announcement of the actress Alinne Moraes as Muse of the beer Devassa at Carnival.
Still, the brewery assumes that studies bring to the SP products Brazil, the Japanese multinational Kirin, later this year. The acquisition of new brands is also not ruled out, although not the focus of the company. "The greatest difficulty [for an acquisition] is to find a brand that add value," said Maria Inez. According to her, the Kirin is able to support the growth planned for the next two years with your current infrastructure. There are 13 plants in the country.
The focus of the company is in "mainstream" beers (category that encompasses the brands with the highest market share) and premium (greater and lesser value-added market share). According to the company, its brands Baden Baden and Eisenbahn are leaders in the premium segment, while the Nova Schin and the Creeper are among the five largest mainstream brands in the country.
Ex-grupo Schincariol, Kirin Brazil was acquired at the end of 2011, by the Japanese Kirin, whose global sales exceed $ 52 billion a year. The Brazilian operation is the fourth largest of the Group and the one that has the highest expectation of growth in the short term. Between January and October of 2012, Brazil Kirin grew 12% in sales compared with the same period last year. Sales of branded beers grew 9.9% in volume on the same basis. "In the first year post-merger, we overcome the goal in terms of profitability" evaluated the Executive, without disclosing numbers.