Beauty and hygiene items are high in sales in 2012; perishable fall

Is what shows the latest edition of the research trends, of the consultancy Nielsen. The Group of perishable products (includes FLV and refrigerated foods, among others) had a fall of 0.8% in sales volume in the 12 months ended in October last year, as compared to the same period immediately preceding. It was the worst performance among all segments analyzed, followed by "other" (smoke, food for dogs and cats, dry stack and glue), 0.6% reduction, and the grocery store, whose sales have declined 0.5% in volume.
On the other hand, the health and beauty segment had a growth of 2.5% in volume in the analysis period. It was the best result among nondurable products. The groups "non-alcoholic beverages" (high of 1.3%), "household cleaning" (0.2%) and sweet grocery (0.2%) also had positive results. Alcoholic beverages were virtually stable, with a slight fall of 0.1%.
Among the 130 category analyzed by Nielsen, the wine was the one that grew up in sales volume, with a high of 20.8%. The fruit juices also have grown enough, 13.4%. Most have dropped were bar SOAP (9.8%) and insecticide retraction (8%).
According to Nielsen, in General, the volume of non-durable products sold grew by 0.4% between October 2011 and 2012. The data confirms the trend of slowdown in the consumption of these products, suggested by research from Kantar reported by SM earlier in the week. During the previous period between 2010 and 2011, there was growth of 1.8%.
Nielsen's research covers, in addition to supermarkets, grocery stores, bakeries as establishments, bars and pharmacies. The northern region was not included in the study, plus part of Midwest