Monday, August 15, 2016

Nescafé launches operation double filtering technology

The Nescafe introduces its new dual-filtering technology. Classified as a concept unheard of in Brazil, the technology allows you to offer consumers a more intense flavored coffee and less bitter, leaving only the most noble and pleasant notes, according to the brand. The news, which is already in operation in the Nescafé factory located in Araras (São Paulo), includes a pre-extraction system that allows the better preservation of the essence of the coffee beans. The label of the packaging was renovated, bringing images of leaves and coffee beans, to highlight the product naturalness, that remains with its wording unchanged
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