Specialty coffees fall in like the Brazilian and boost business

Be at breakfast, after meals or during business meetings, good old cup of coffee is essential for most Brazilians. The drink, which will be celebrated on Saturday, April 14, the day world coffee, is national passion. And in recent years your market has gone through changes, favouring the so-called specialty coffees, of higher quality and intense flavor and aroma.
According to data from the Brazilian coffee industry Association (Abic), in research commissioned from Euromonitor, the specialty coffee market is still small relative to the traditional coffee, which covers 92% of sales, but grows about 15% of each year, while the market cafes as a whole grows only 3.5% 3.6% per year.
This kind of product has fallen in public taste, with blends that mix grains of different types and for the purity of coffee, which undergoes strict quality controls. "The specialty coffees result from the use of grain produced and harvested careful way. They have flavor and balanced acidity, are naturally sweet, without the need for sugar, and have intense aroma, "explains Nathan Herszkowicz, Executive Director of Abic.