Amarula develops action that enhances special moments

With the proposal to be present at all stages of people's lives, the South African liqueur Amarula presents its new campaign "Moments even better". The strategy is to insert the tag in the context of special moments, strengthening its presence in the daily lives of consumers.

The activations of the campaign held from 05/03, in bars in São Paulo and Rio de Janeiro. Custom bikes are used in establishments to evidence the presence of Amarula in schedule. Promoters uniformed Safari-themed Chic will offer a drink of Amarula On The Rocks or Maltine for participants of the action, such as toast. The idea is to generate a brand interaction with consumers, with the proposal to let the moment even better.

To strengthen the discourse of the moments and stimulate the versatility of drink, Amarula has communication materials bars that suggest interesting combinations with the liquor, marrying the concept of the campaign. For Livia Fantini, brand manager, the challenge is to engage with an audience who lives intensely and seek new experiences and ways of consumption. "We will show that it can be a perfect company Amarula in every moment of life, going far beyond the domestic consumption to relax after a tiring day. The opportunity of the happy hour in the bars, with the company of friends, can also be a perfect time for a drink of Amarula "explained.
Description: Amarula moments-1

The brand initiative will be unfolding on social networks to disseminate information about the action, as establishments schedule, pictures, etc. The action in Sao Paulo happens in bars High harmony, NOH Bar, Woods, Tony Romas and Rio in your Bar, Bathodomeu, The Boua, Shenanigans.

About Amarula
Subequatorial Africa's natural, the Maruleira, also known as the tree of elephants and marriage, loads the mysticism of being planted by the men and to have aphrodisiac properties. Oval fruit is high in vitamin C and, to ripen and fall of the foot, attracts many animals of the Savannah with its exotic flavor. Distilled along with other ingredients, the fruit yields the tastiest liqueur Amarula.
In addition to being the Brazilian market leader in the beverage segment of liqueurs creamy and be on sale in more than 150 countries on all continents, Amarula is also associated with social and economic development projects through the Foundation The Amarula Trust, as the witness protection to elephants. The liqueur Amarula was elected for 3 consecutive times as the best liqueur in the world by '' The International Wine & Spirit Competition ' '.
www.amarula.com