Tuesday, January 09, 2018

After growing up 43% in 2017, Sterna want to double turnover

The cafeteria Sterna network Coffee, which was established in 2015 and operates through franchises, outlined ambitious plans for this year. After growing up 43% and open nine stores amid the crisis, the company's goal is to usher in other operations and 20 double billing.
According to the President of the network, Ali Migliatti not even 2017 recession stopped the forward motion of the network, which resulted in expansion in the shops "In 2017 we developed three new business models, the Sterna, Sterna Bistro To Go, and the Sterna Truck" , told the Executive. With franchises that fit formats in different pockets, the company's goal is to focus the expansion this year in the States of São Paulo, Minas Gerais and Rio de Janeiro, with specificity of the product that serves as an engine for growth.
"We are the only coffee shop approved by ABF who works with specialty coffee and other grain from other parts of the world," said he, noting that the various forms of grain are also differential extraction of the brand.
Young audience
The habit of drinking coffees in coffee shop has grown, year after year, more space in the country, and to take off from the competition, Sterna bet in a closer relationship with the public hyperconnected. "We are working with some new technologies such as, for example, prepaid card of the Sterna coffee and internal request app for commercial building Hand in food."
With over 460,000 calls made from 2015, the Executive explains that, to become owner of a franchise doesn't have to network the entrepreneur is an expert in the field of cafes.
DCI - 09/01/2018
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