Back-to-school sale is marked by caution

São Paulo-front of the resilience of economic recession, the entrepreneurs in the field of stationery embittered little encouraging results with the sale of school supplies, better sales season for retailers of this business. In States such as São Paulo and Minas Gerais, many networks have seen in smaller gains that the 2017 presented in 2016.
In Belo Horizonte (MG) an FecomercioMG research pointed out that 37% of retailers said that sales were more straightforward than in the same period last year. According to research analyst, Elisa Castro, the result was within expectations for an economic recovery scenario. "There''s still a retraction in consumption as a function of the reduced purchasing power and unemployment high. This was reflected in the choice of back-to-school items, with customers seeking cheaper alternatives and financing, "explains.
The balance sheet even though 41% of pointed retailers recorded performance of 2016-compatible. Other 12.3% stated that the demand for school supplies was higher, especially in the light of the adoption of specials/closeouts. This strategy was used by 48.8% of shops in the capital, who observed an average of up to 100 R$ spending per customer (40.3%).
Castro says that families have sought less debt, however, as the material list is extensive and acquired almost at once, the installment credit card excelled as a means of payment in most cases (55%).
Reinforcing the position of moderate spending, sales were concentrated in promotional products for almost 60% of firms, and 67.2% realized that customers have realized price research before making the purchase. Other 11.5% acquired only articles that could not reuse this year. "People didn''t buy all products in one place, with the intention of minimizing expenses. And reaproveitaram what was possible, "he says.
The average ticket did not pass the 100 R$ in 40.3% of establishments, against 62.4% who remained in that price range last year.
In the State of São Paulo, a preview of the National Confederation of Merchants already indicates that sales had retraction in the period, when the data is done without the effect of inflation.
Without crisis
Against the grain of much of the retail business, the Kalunga managed to grow 16.5 percent in sales in January, about a year before.
According to the retailer, among the best-selling items are: bags, cases, pens and notebooks in stereo. "With the recycling campaign of notebooks, the Kalunga grossed so far 60% of 100 tons of paper planned for 2017", says the company, in a statement. Every pound of notebook used, no tights, no spiral, delivered in stores, the network offers R$ 1.50 discount on purchase of new notebooks or on white bond paper package.