Price of school supplies rises and reduce margin to keep stores sale

The high cost of the main raw material, paper pulp, in recent months hit the nail on the head the price of most wanted items for back to school. The average increase passed by the industry, about 8%, was absorbed by the great stationery, they found alternative ways to win consumers who have researched more and more prices before buying.
Known for your market presence bookseller, hail is a good example of this fight by the client. According to the network's commercial Director, Deric Guilhen, the company made an effort not to repost the readjustments of the manufacturers. "I think the industry did a price adjustment, both the paper and the publishers [in the case of textbooks], but hail, since when did you start back to school, sought alternatives to the client without moving the price of products. We have 96 pages books from R $4.90, still cheaper than last year, "commented.
The INN he told that the stationery operation within the company, which also works with electronics, books plus CDs and DVDs has gained more and more importance, have registered growth in revenue and Billings in the last balance sheet of the company operating. Today there are more than 4000 different items for stationery products.
Who also bet on the advantages to the consumer to gain market is the giant Kalunga. The company, which a few years ago return notebooks used for discounts on compares new hopes to increase the volume of old papers in the back-to-school sales this year. "These notebooks go for recycling and saw new notebooks. We're in this campaign about six years and it grows more and more. The consumer has an effective economy. With three or four old notebooks, you can afford a new one, and helps preserve the environment ", says the commercial Director of Kalunga, Hoslei pepper.
The company grants R $1.50 in credit to consumers every kilogram (kg) of the material used, and the result has been a sense. "Our revenues from 1:15 this year was 18.2% more than expected for the period of January."
With billing for 2018 estimated at R $2.43 billion, 9% compared to the previous year the Kalunga plans to open at least 20 operations in 2018, with injections of some R $60 million.
Increased demand for
According to a survey conducted by Zoom, which acts as a marketplace and comparer of offers, the full price list of school supplies can vary by up to 708% on the internet. "It is important to search each of the items, because the difference in the end can be great", says the CEO of Zoom, Thiago Flowers.
In addition to e-commerce, the price variation can also be verified in physical stores. In Sao Paulo, for example, school materials are 9.25% more expensive, on average, according to Procon-SP. Foundation one of the categories with the highest importance in the list of school supplies, the notebooks of 96 and 200 pages are 17.94% more expensive, as well as the role that bond is 14.70% above the value seen in the last year. Other items like crayons (10.9%), black (8.5%) pencil, ballpoint pen (6.8%) also accompany this advance in prices.
"We have researched a total of 189 items this year, 136 of them are similar to search items last year. In this sample, there was high of 9.25% on average, which is far above inflation in the same period [2.95%] ", says the supervisor of the Foundation's research team Procon-SP, Cristina Martinussi.
According to estimates the Brazilian Association of manufacturers and importers of School and Office Articles (Abfiae), the list of school supplies is about 8% more expensive in Brazil; average almost in line with the diagnosed in the city of São Paulo. With the marked variation between products in a store to another, search is critical. "We check that every year there are significant variations from one store to the other. Procon's concern is that the consumer has a notion that "indicates.