AmBev wants to raise to 20% slice of root beer on sale

Ambev reported on Friday (16/9) which adopted the goal to reach 2025 with 20% of its turnover coming from non-alcoholic brands or with very low level of alcohol. The goal is the same for the operations of Anheuser-Busch InBev (AB Inbev) in the world.
Bernardo P, President of Ambev, said that today the main alcohol-free brand is the Brahma 0.0% and it represents 1% of the volume of sales in Brazil. "The brand has great potential for growth. And there are expansion projects of portfolio that we still can''t open, "said Paiva.
The Executive participates in day of Responsa, action promoted by Ambev throughout the country to educate owners and employees of bars on the importance of responsible consumption.
Merger
Paiva said that, after the merger of AB InBev with SABMiller, whose completion is scheduled for October, will command the operation of the new company in the region Latin America North, from the Office in Sao Paulo. The region includes Brazil, Dominican Republic, Guatemala, Panama, St. Vincent, Cuba, Puerto Rico, barbados and Caribbean.
"I''m glad I don''t have to change. I lived in other countries, but there''s no place like Brazil, "said Paiva. The Executive has already commanded the region by AB InBev.
P also said that the company''s focus in the region is to expand the operation in the Caribbean. "Is the region which presents more growth at the moment is that it also has great potential for expansion," he said.
He added that the brewery has made major investments in Brazil last year, with the installation of factories in Ponta Grossa (PR) and Uberlândia (MG). "The largest investment in Brazil will now be in marketing. And, next year, this investment will be higher than in 2016, "he said.