Monday, April 09, 2018

Russia's breweries don't predict sales growth due to the World Cup

MOSCOW/LONDON (Reuters)-the prospect of thousands of football fans coming to Russia for the World Cup during the local summer should be a great incentive for the country's beer market, but the factories are not seeing a lot of reasons to stay optimists.
Local sales of beer decreased by more than 30% over the last decade due to tariff increases and sales and advertising rules more stringent, and the breweries do not expect a major reversal of the trend this year.
Even the recent Government concessions to the world, as a relaxation of the rules to allow the sale of liquor in the stadiums and fans, plus a decision unrelated to keep the rates as they are, have improved forecasts.
If any of the manufacturers will benefit by an increase in demand for beer in the World Cup, which starts in Moscow on the day June 14 with a match between the hosts and the Saudi Arabia, is Anheuser-Busch InBev, the biggest brewer in the world.
AB Inbev sponsorship to the event gives the group, which has brands ranging from Budweiser, Stella Artois and Hoegaarden at Sibirskaya Korona and Klinskoye locations, exclusive rights to market and sell your drinks inside and in the vicinity of arenas.
Reuters - 06/04/2018
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