Gluten-free beer? Mundial does drink and grow 30% per year

Bet on a new line of gluten-free beers was the strategy of Lucas Grazziotin, 36, owner of the brewery Rags, in Passo Fundo (RS), to stop being a local business and gaining space in the national market.
In 2013, Grazziotin joined Paul Veit, 50, creator of Lake Side Beer, and began producing the drink in his factory. With an investment of 2,500,000 R$, together they produce 15000 bottles per month and have grown 30% a year.
Hobby turned business
Created in 2011, the Rags produced only craft beer. The upset happened two years later.
Veit, Lake Side Beer, started looking for a factory where he could produce and bottle your beer gluten free, until then a hobby.
Started as a joke, at home. When I got to the point of producing 2,500 bottles a month, I realized that the time to professionalize had arrived.
Paul Veit, creator of Lake Side Beer
Using a process of breakdown of gluten proteins, the company produces handmade beverages can be consumed safely by people who have ingredient intolerance (celiac).
Homemade production assembly line
After patenting their production process, the brewer sold a license to Grazziotin and receives royalties on sales of the product. Since then, the line Lake Side Beer came to be produced, bottled and distributed exclusively by Rags.
"In our factory, we only make products without the ingredient, to avoid cross-contamination," says Brewer.
Among the beverages sold are Lake Side Lager (R $ 13,90), Lake Side Malzbier (R$ 9.90) and Lake Side APA ($ 10,90), sold throughout Brazil, in supermarket chains as Cia Zaffari, Mambo, St. Marche and Angeloni, in addition to specialized shops and bars.