Bis extends portfolio and launches Bis Oreo

Bis presents a novelty to the market, the Bis Oreo. The product brings four layers of dark cocoa wafer, biscuit, cream and white chocolate flavor. In the tray format and with 16 units, the launch aims to bring more indulgence for the portfolio of Bis. Fruit of co-branding between the two brands, new product enhances Mondelez Brazil''s strategy to strengthen the actions between their product categories. To communicate the news, the brand plans to disclosure at the point of sale and in the digital environment. The product hits the shelves of major retailers with suggested price of 3.99 R$.