Friboi restructures brand and launches '' gourmet '' flags

The JBS Friboi group, announced on Tuesday (22) mark restructuring with the establishment of new flags to serve the gourmet market and food service sector (power off).
Are being launched 4 new lines: Recently, with different cuts Friboi; Maturatta Friboi, matured meat cuts for barbecue; Angus Friboi, premium Angus Association-certified cuts; and the Chef Friboi, to the food service market.
With the new flags, Friboi extends its product range and position the brand in different price ranges. In a statement, the company said "capture more value, in a scenario of retraction of consumption there is no expansion forecast by sales volume and increase in demand".
"With this new Division of brands and products, we create space for the commercialization of the entire offer of cuts and we can enjoy all kinds of existing domestic ox," said Maria Eugenia Ramirez, Executive Manager of marketing division of JBS''s Meat.
According to JBS, the new brands will arrive on the shelves from the second half of April.
The restructuring project of the brand and creation of new identity logo took 18 months and Friboi is signed by SONNE consulting.