Apple residue in the toilet paper? a new unprecedented Roto-Cart

Cartamela, registered trademark of Roto-Cart, is the first paper produced using pure cellulose enriched with waste from the processing of Apple, after dried, are used entirely: a unique composition.
The Apple to the role. The cartamela project of the Roto-Cart, Padova company based in Piombino Dese, born of the intention to contribute to resolve the delicate issue of the Elimination of environmental industrial waste processing products of Apple. These wastes have a strong environmental impact and its elimination requires specific solutions. Appropriately analyzed and treated, the waste becomes rich in important raw materials, such as cellulose and hemicellulose, particularly suitable for the production of paper. Then the idea of a project to transform Apple, mixed waste to pulp, in a refined, ecological role and completely biodegradable: Cartamela.
CARTAMELA, REGISTERED TRADEMARK of ROTO-CART, is the first paper produced with pure cellulose enriched with waste from the processing of Apple, which after dried are used in full: a unique composition. Cartamela is a high quality product with a strong ecological Valence guaranteed by the use of natural ingredient, which gives the role a characteristic colour: ivory, and the FSC which certifies the pulp comes from forests that are managed in a responsible manner. The idea to practice, the project needed the collaboration of partner Frumat srl of Bolzano, a company whose laboratories are involved in the manufacture of ecossustentáveis products for years.
Along with the production of the raw material that presents itself as a natural role, is pleasant to the touch with equal resistance levels to normal, and an ivory color feature. The project involved the graphic Studio and the creation of the Cartamela range of products: toilet paper, kitchen towels, napkins and handkerchiefs. The packages are transparent to show the consumer that this paper is different from traditional white papers. Bright colours and fresh to remind the naturalness of the product.
Cartamela demonstrates how it is possible to find alternative solutions in terms of the consumption of environmental resources and aims to conquer consumer preference. With an appropriate publicity campaign and informative, the Roto-Cart aims to achieve broad market areas sensitive to environmental issues, offering a natural, ecological and product of high quality. Produce and consume respecting the environment: Yes, you can!