Company seeks consolidation of coffee pods

The production company of Minas Gerais coffee, coffee Farm Caeté, who released two and a half years in Brazil a new category of coffee pod, the pod in the Cup made direct, informed, with exclusivity to Cute News Portal, that today, the category already represents 30% of the total turnover of the company. "It''s a ground roasted coffee, available in 5 gram sachets that offers consumers an end product equal to the coffee filter, but which allows individuality, and may be stronger or weaker, according to the taste of each consumer," explains Fernando Reis Costa, commercial Director of the company, the success in sales. Without revealing numbers, the company provides for this year, an increase of 20% from 2015.
Distribution
For two and a half years on the market, but with a more timely distribution in large networks and greater presence in Minas Gerais, the goal now is to expand the company''s presence in other regions of the country, like São Paulo, through the small retail, bakeries, convenience stores and hotels. "Today we are already present in the Southeast, Midwest and in Paraná, for example, in Carrefour and Walmart. Now, through a partnership with new distributors, we want to spray the product and achieve new points, "explains Fernando. The product is distributed to Brazilian retail in packages of 16 sachets, Traditional and higher versions, at suggested retail price of R$ 5.99. To the external market, are produced Organic and Decaffeinated versions. However, these last two versions will soon be marketed also in Brazil, as part of the company''s investments to 2017.