Hypermarcas in search of an exit

After offering the diaper thing to several groups, the company would be now talking with Chinese companies. But analysts see little chance of any agreement being closed in the short term. "I thought the sale would come out until July. Now, I can't believe you go out this year, "said Caio Moreira, of the Banco Fator. In a statement to the SEC in may, Hypermarcas reported that hired banks (Citibank, Merrill Lynch and Bradesco) for sale, association or Division in the nappy. Sources claim that there are chances of the Division include the whole area of consumer goods. The Estadoapurou that the Division would not include the brands of condoms Olla and Johnny, market leaders, and sweeteners, complementary to the pharmaceutical sector. "Separating the businesses would bring result", says Ricardo Boiati, analyst at Bradesco BBI. The sale of diapers would bring financial relief to the company. That's because, according to Luiz basket, Votorantim Corretora, there is need for reducing debt relative to cash generation. "Today, the leverage of the company is in 2.8 times. Before the current economic scenario, ideally reduce the multiple to between 1.5 and 2 times. " Challenge. The difficulty of selling might be linked to the fact that the products are seen as "combat". "They have a value proposition, but it's not the consumer's favorite," says Boiati. Hypermarcas is a leader in the sector of glazes, but has intermediate position in higher value items such as sunscreen, diapers and creams. Sought Hypermarcas said "come back to comment on the analysis of strategic alternatives for its disposable business at the end of the process". Santher, CMPC, P & G and Kimberly Clark did not comment on the matter. Representatives of the SCA and Unicharm were not found.