Children''s items have significant growth

45.6% increases market in five years
Personal hygiene products, beauty and cosmetics for children are growing up in Brazil. According to the consulting firm Euromonitor, the segment has gone from annual sales of $2.7 billion in 2011 to R R $3.9 billion in 2016, a growth of 45.6% in five years (not including disposable diapers, which are in other market). The consumption increased by up to over the last two years of crisis.
"One of the main highlights of the period were the hair products, which represent a third of the sector and grew 83% from 2011," commented the responsible for market intelligence of the Brazilian Association of personal hygiene, perfumery and cosmetics (Abihpec), Daniel de Oliveira.
However, experts believe that access to these items could be even higher if manufacturers do not have to overcome bureaucratic challenges to put the products on sale. "The unpredictability of deadline for release of products gets in the way of planning, discouraged investment," examines the Regulatory Affairs Manager at Abihpec, Renata Amaral.
The main problem is in relation to the adjustment process, which takes an average of six months for new products and more time for small changes to labelling.