Coffee Mug Launches capsules Espresso

The industry, based in Campinas (SP), is celebrating 53 years with the launch of its Gourmet Espresso Coffee in capsules. According to the commercial Director of the company, Christmas, the new product, which contains 10 capsules, arrives at the point of sale with suggested retail price of $ 12 to $ 16. In the company box shop will be available for $ 13. The Canecão began marketing with 20 000 capsules per month and the goal is to reach 100 thousand capsules/month, until early 2016. The company is investing $ 100,000 in this release.