Brazilian men will spend $ 110 billion with beauty products until 2019

The vanity of Brazilian men will move the beauty segment in the next few years and put the country as the first market in the world in male cosmetics and hygiene products until 2019. Second projection of Euromonitor consulting, specializing in consumption, in the next five years men in Brazil will spend $ 33 billion (or Us $ 110 billion) on purchases of shampoos, soaps, deodorants, perfumes and creams-and other personal care items.
The average market growth in the country will be 7.1% per year until 2019. With this, the country must get over the United States, today the main market for this segment.
In 2014, the sales of this product type in Brazil were $ 4.7 billion (us $ 15.5 billion). In the United States, sales totaled $ 6.3 billion. Thirdly, Germany. The German men have spent, in 2014, $ 2.10 billion in creams and the like. In 2019, according to Euromonitor, the ranking led by Brazil have United States and China in second and third places, respectively.
Worldwide, the market for beauty and personal care for men recorded $ 35 billion in sales last year alone. In Brazil, the market doubled between 2009 and 2014.
One of the explanations for the advancement of this market is the least resistance of the male audience to buy cosmetics for taking care of himself. "The men are breaking with outmoded stereotypes," says Marcela Viana, Euromonitor International Research analyst. "Before, if you were shopping for shaving, today is much more diversified basket."