Mahogany dribbles deceleration and want to grow 10%

SÃO PAULO
The Mahogany franchise network specializing in the marketing of cosmetics, presented 12% growth in its activities in the first half of this year, compared to 2013. The goal of the network is to grow 10% in five years and reach 250 units in the Country.
Through the note Mark reported that the increase in sales in the segment of fragrances can be regarded as a motivator, since the Mahogany was consolidated between its consumers as an excellent brand of perfumery, male and female, and elevated this category to the second place in the ranking of commercialization of the entire network.
"The brand ended the year with 20 new units -160 in total-of which eight own and 152 franchises. In these early months, has opened four stores, in Itatiba (SP), Volta Redonda (RJ), Pelotas (RS), and in the Americas Mall, in Rio de Janeiro, "said the President of the laboratory Sklean, company owner of mark Drummond to Mahogany, Jaime completed:" our expectation is to reach 250 units in five years. "
According to Drummond, the growth presented in the period was due also to the Mahogany project at home, your direct sales channel, which began at the end of 2013 and currently has 39 stores, of 160 in operation today.
This sales model by catalog, the franchises act as distribution centers, and resellers are selected by the franchisees.