THE NEW PACKAGING OF COFFEE MORTAR AND PESTLE

Mortar and pestle, the strong coffee of Brazil, has fixed their packaging and reaffirms its position of leader in the national market and the strength of the brand at retail. "Our proposal is to rescue the historical values of the brand with the vibrant red color and the more modern logo," explains Ricardo Souza, Chief Marketing Officer of Pestle. The news covers the entire line, highlights the brand positioning and differentiates the types of packaging in accordance with the
functionality.